| Features |
Benefits |
Lead Management
With Sage CRM Marketing, you can qualify leads per selected criteria for
follow-up and track them at each stage in the process. |
Ensures leads are visible to all team
members, prioritised by
management, have the appropriate
team member assigned to them and
are maximised at all times. |
List Building and Management
With Sage CRM Marketing, you can select multiple criteria to build target lists
and it is easy to merge documents with lists for mass mailings. Responses to
campaigns can trigger sub-lists for the next wave of the campaign with
successful responses, for example, being progressed into leads and nonresponses
kept on a reminder list or removed if so requested.
|
Records marketing lists for future
reference and provides the option to
reuse successful campaign lists or
import mail house lists. Offers the
tools to create detailed profiles of
customers and prospects over the
course of the relationship. This
information can be stored, reported
on and segmented for future
campaigns. |
Segmentation and Groups
Tools within Sage CRM Marketing let you segment customer data and prospect
lists based on the criteria that you choose, such as product interest or
demographics, via user-friendly tools. |
Allows customised messaging to be
delivered to select groups or target
audiences. |
Campaign Management
Sage CRM Marketing empowers you to successfully manage and track every
element of a marketing campaign. A marketing user can easily view activities,
objectives, leads and follow-ups and even drill down to specific activities such as
communications, opportunities, responses and costs versus budget.
|
Facilitates campaign analysis and
creates good business practice.
Ensures that marketing resources are
put to best use by delivering detailed
information and eliminating
guesswork. |
Campaign Reporting and Evaluation Tools
Sage CRM provides you with sophisticated, user-friendly tools and reports which
make it easy to analyse individual or ongoing marketing campaigns in real-time
and match sales revenues to specific campaigns. You can identify lead sources
and monitor other important campaign details. |
Provides user-friendly tools and
reports for immediate lead source and
cost versus sale analysis data.
|
Outbound Call Management
Sage CRM makes it easy to allocate and schedule calls and follow-up calls from
target lists at convenient times for prospects and customers.
|
Shares call details for transparency
and easy access across the
company. |
Computer Telephony Integration (CTI)
Sage CRM offers great features for telemarketers; call scheduling is easy and
follow-ups can be triggered based on the outcome of a call. Call details, such as
length and results, are saved for future cross-departmental reference. In
addition, CTI integration delivers advanced call automation and recognition tools. |
Provides telemarketers with the tools
necessary for effective and efficient
telemarketing campaigns. |
Email Management
Sage CRM Marketing offers efficient mass email functionality with the ability to
create email templates, send HTML and attachments as well as store
communications against campaigns.
|
Enables employees to review the
exact email message received by a
specific customer or prospect. |
